Sydney, 09 February 2012 – Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) today announced it has reached an agreement with Lilianfels Hotel Blue Mountains Pty Ltd and Echoes Hotel Blue Mountains Pty Ltd to rebrand Lilianfels and Echoes resorts in Blue Mountains, Australia. Under The Luxury Collection brand, the two hotels will become Lilianfels, A Luxury Collection Resort, Blue Mountains, Australia and Echoes, A Luxury Collection Resort, Blue Mountains, Australia.